START HERE: The copywriting method underlying the email templates
Email Templates
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The “Ganesha, the Storyteller” Template: Remove objections and make more sales by tacking a story to whatever you’re selling
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Nike's Secret Sauce: Position your offer as the superior alternative and claim victory over the competition
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Stuck! S.O.S.: Use this to whip out a fun email when you are pressed for time and can’t think of anything to write
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Dr House: Establish your thought-leadership and wake up your readers by weighing in on a controversial issue
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Envied Attribute: Use this when your subscribers don’t buy because they don’t believe they can get results
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The Joker: Use this to write entertaining emails (even if you're not naturally funny) by “piggy backing” on the jokes of professional comedians
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The Open Letter: Give your subscribers a cause to rally behind, get them angry at your despicable competitors, and position yourself as the RIGHT choice
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The "Tease, Tense, Release" Template: A lighthearted email to get your subscribers in the right frame of mind to hear your pitch, check out your offer, and buy
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The "Big Opportunity” Template: Get people excited to hear your sales pitch
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The "Braintease" Template: Use this to get your buyers to tune into you instead of Netflix
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The “Enigma" Template: Use this to guarantee your highest click-through rates to date
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The “Product in Action” Strategy to build up desire until it overcomes lethargy and results in a sale
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The “Worth It!” Template: The only ethical way to motivate lazy buyers without lying to them
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Funnel to Origin Template: Use this to position your product as the easiest solution to an unavoidable problem
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The Sleeper Agent Template (soon their wallets and undying gratitude shall be yours…)
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The Treasury Template: Use this once a month to get a 25% open rate and 2-5 replies to your email
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The Triumph Snapshot Template: Make your buyer look good in the eyes of others to sell 4-8X the amount you normally sell
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The "FOMO Puzzle" Template to nudge people over the fence
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The “Status Symbol” Template to pre-empt price objections
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The “Four Horsemen” Email to warn fence-sitters of the apocalyptic consequences of inaction
Viral Campaigns to Spread the Word About Your Product Launch Like Wildfire and Make More Sales
Webinar Emails
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Webinar Think Tank: How to use emails to boost webinar revenue
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Pre-Webinar Emails (Part 1): The Webinar "Candy Rush" Technique
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Pre-Webinar Emails (Part 2): The Webinar "Trumpet" Technique
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Webinar Campaign Charter: How to strategically map out your webinar email campaign so that you can crush your sales targets (and not be crushed by them)
Emails to get testimonials that sell (without bugging your customers)
Tricks of the Trade
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The Recycling Technique: How to repurpose your existing blog content into emails (without being obvious)
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The Anatomy Method: How to create your own email templates
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Fascination Formulas: 20 ways to write bullets that grab people by the eyeballs, glue them to the screen with curiosity, and make them desperate to buy
Art of the Pivot: Exactly what to write to transition from telling a story to asking for money
How to build an "addiction sequence" that gets your entire email read TWICE
Swipe Files
Hall of Fame
Case Study: Anatomy of a $240k launch
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Anatomy of a $240k launch sequence
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The “Why I Don’t Tolerate” Email to repel nightmare customers (and attract a higher calibre of customer)
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The “Free Sample” Email to whet your subscribers’ appetite for your paid product
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The "From Fear to Fortune” Email to help your prospects overcome their Imposter Syndrome
Case Study: Anatomy of a $15k launch
Case Study: Anatomy of a $975,000 launch
