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SWIPE, SEND… SOLD!
START HERE: The copywriting method underlying the email templates
The Pivot Technique
Email Templates
The “Ganesha, the Storyteller” Template: Remove objections and make more sales by tacking a story to whatever you’re selling
Nike's Secret Sauce: Position your offer as the superior alternative and claim victory over the competition
Stuck! S.O.S.: Use this to whip out a fun email when you are pressed for time and can’t think of anything to write
Dr House: Establish your thought-leadership and wake up your readers by weighing in on a controversial issue
Envied Attribute: Use this when your subscribers don’t buy because they don’t believe they can get results
The Joker: Use this to write entertaining emails (even if you're not naturally funny) by “piggy backing” on the jokes of professional comedians
The Open Letter: Give your subscribers a cause to rally behind, get them angry at your despicable competitors, and position yourself as the RIGHT choice
The "Tease, Tense, Release" Template: A lighthearted email to get your subscribers in the right frame of mind to hear your pitch, check out your offer, and buy
The "Big Opportunity” Template: Get people excited to hear your sales pitch
The "Braintease" Template: Use this to get your buyers to tune into you instead of Netflix
The “Enigma" Template: Use this to guarantee your highest click-through rates to date
The “Product in Action” Strategy to build up desire until it overcomes lethargy and results in a sale
The “Worth It!” Template: The only ethical way to motivate lazy buyers without lying to them
Funnel to Origin Template: Use this to position your product as the easiest solution to an unavoidable problem
The Sleeper Agent Template (soon their wallets and undying gratitude shall be yours…)
The Treasury Template: Use this once a month to get a 25% open rate and 2-5 replies to your email
The Triumph Snapshot Template: Make your buyer look good in the eyes of others to sell 4-8X the amount you normally sell
The "FOMO Puzzle" Template to nudge people over the fence
The “Status Symbol” Template to pre-empt price objections
The “Four Horsemen” Email to warn fence-sitters of the apocalyptic consequences of inaction
Viral Campaigns to Spread the Word About Your Product Launch Like Wildfire and Make More Sales
The "Viral Bloginar" Template
Webinar Emails
Webinar Think Tank: How to use emails to boost webinar revenue
Pre-Webinar Emails (Part 1): The Webinar "Candy Rush" Technique
Pre-Webinar Emails (Part 2): The Webinar "Trumpet" Technique
Webinar Campaign Charter: How to strategically map out your webinar email campaign so that you can crush your sales targets (and not be crushed by them)
Emails to get testimonials that sell (without bugging your customers)
The Testimonial Harvest System
Tricks of the Trade
The Recycling Technique: How to repurpose your existing blog content into emails (without being obvious)
The Anatomy Method: How to create your own email templates
Fascination Formulas: 20 ways to write bullets that grab people by the eyeballs, glue them to the screen with curiosity, and make them desperate to buy
Art of the Pivot: Exactly what to write to transition from telling a story to asking for money
Pivot Case Study: Inside the Score
How to build an "addiction sequence" that gets your entire email read TWICE
(Part 1) 50 Hooks That Grab People By the Eyeballs and Pull Them Into Your Email
(Part 2) The ONE thing you must do (and the THREE things you must never do) before the “call to action” if you want people to click over to your sales page
Swipe Files
Subject Line Stockpile: 650+ unusual subject lines that grab subscribers by the eyeballs
Hall of Fame
Hall of Fame 2019: My favourite email this year out of 17,745 sales emails (and what makes it magic)
Case Study: Anatomy of a $240k launch
Anatomy of a $240k launch sequence
The “Why I Don’t Tolerate” Email to repel nightmare customers (and attract a higher calibre of customer)
The “Free Sample” Email to whet your subscribers’ appetite for your paid product
The "From Fear to Fortune” Email to help your prospects overcome their Imposter Syndrome
Case Study: Anatomy of a $15k launch
Anatomy of a $15k launch (ETA: Jan 2021)
The "Warts and All" case study email to brag without bragging
The "Dante's Inferno" email to get prospects out of hell and into your shopping cart
The "Cart Open" Template to start your launch with a flurry of sales
Case Study: Anatomy of a $975,000 launch
ETA April 2021
Teach online with
Webinar Think Tank: How to use emails to boost webinar revenue
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