A carefully curated collection of 1,500 opt-in and product ideas for 25 different industries


Raise your hand if this sounds familiar:

“I know a lot about my subject. But I don’t know what to offer as my opt-in.”

Like Cinderella’s ugly stepsisters, this problem also has a few siblings...

Ugly Sister #1:

“I can’t decide which lead magnet I should use for my [product]. My niche is xyz. Should I do a webinar or create a checklist instead?"

Ugly Sister #2:

“It turned into this MAMMOTH project. Like, huge. Initially I thought it might be an opt-in, but now it's grown to way way way beyond an opt-in. A large eBook, maybe. Or 5+ hours of webinars with worksheets and how-to's.”

Ugly Sister #3:

“How do I offer HUGE value in an opt-in offer without giving away the farm? What is the best amount of content to add value, but also leave them wanting more? Or do you just give it all away and trust they’ll come back to buy somehow?"

Then there is of course the problem's... well...

Evil Stepmother:

“I’m great at seeing what other people 'should do'. I can easily see a pain point they would be excellent at solving, what lead magnet they should use, what niche they should be in… but I can't do the bloody same thing for myself!?"

Alas, I’m not your fairy godmother. I can’t turn your pumpkin into a carriage or marry you off to Prince (or Princess) Charming.

But I CAN make your opt-in obstacles go away...


I have put together the world’s largest repository of opt-in and product ideas.



A carefully curated collection of 1,500 ideas for (almost) every niche under the sun



I spent over 83 hours personally curating this collection - which means... YOU don't have to waste your time researching ideas.

It is the WORLD'S LARGEST REPOSITORY of opt-in ideas, and includes:

  1. Over 1,500 ideas for 25 niches
  2. Each niche is broken into it's 6 highest converting opt-in formats
  3. 5 ideas for each opt-in format
  4. My commentary on what makes each idea great (so you know which aspects to "borrow" and which to ignore)
  5. Suggestions for paid packages each opt-in could lead to (so you can pick the right idea that will help you sell)
  6. Idea Catcher Workbook (organised around the six most lucrative opt-in offer formats)

Steal my professional swipe file, browse through it for ideas & capture that inspiration in the Workbook before it escapes you.

Your Instructor

Alp Turan
Alp Turan

Alp is the founder of Trial & Eureka, where he helps online businesses in the growth stage line up buyers for their product.

As a lawyer-turned-marketing strategist*, he tried to start a blog but accidentally built a marketing agency. (*That sounds like “Sauron turned Sith”, but it’s all innocuous really.) Obviously, after leaving the Dark Side he had to put those professional stalker skills to good use, so he now advises entrepreneurs on how to find their target customers online.

With an unquenchable curiosity and a passion for the weirdest hobbies ever, he spends his weekends in workshops all around the world. (Some men buy watches. Cool men buy motorcycles. He buys courses. Everyone needs a vice.)

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is my niche covered?
The Idea Bank covers (almost) every industry under the sun. In fact, here is a funny anecdote: I had one user message me to say that she was a spiritual healer for horses. Even she found an idea that could be adapted to her ultra specific niche. And that's the point. This is a swipe file for inspiration. Even if your exact niche isn't covered, there will probably be something you can adapt from a sister-industry. And in case you're wondering, here are all the niches specifically covered in alphabetical order: 1) Affiliate Marketing 2) Arts & Crafts 3) Business Building & Entrepreneurship 4) Career 5) Communication 6) Construction, Architecture, Interior Design & DIY 7) Fashion 8) Fitness 9) Food 10) Freelance Writers 11) Graphic & Web Designers 12) Health & Beauty 13) Investment & Property 14) Lifestyle Design 15) Lightworkers, Alternative Healing & Spirituality 16) Love & Dating 17) Marketing, Branding & Social Media 18 Network Marketing & Direct Sales 19) Online course creation 20) Parenting 21) Personal Finance 22) Photo & Video 23) Productivity, Organisation, Self-Help & Motivation 24) Travel 25) Virtual Assistants

Get started now!